Current W Magazine, Current Ideas

These new images come from a desire to treat the women in the fashion magazines more as a portrait subject. The more I look into my interest in taking these images, the more I realize that I actually really love the imagery. I was talking a lot about light, disregard for fashion images by combining them, the way advertising uses anything we feel we lack to sell us on what we need. I’m not sure I’m actually that objective. There is a reason that I choose to use fashion images over news. I am also seduced by the intangibility of the allure of these ads. They’re strange and unrealistic, yet, they fit into our real lives. It felt good to take the images in the way that I did today. It’s like I took a little bit of control back from the process. Rather than sticking to rules about documentation (page on the window -> shoot straight on), I was able to manipulate, frame, use the texture of the page and printing, while still revealing the front/back relationship that is my primary interest.

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